Filipino K-Pop lovers are invited to what’s touted as “an immersive, all-out experience” to bring them closer to their passion.

The event is Everyone’s K-Pop Manila 2025, a presentation by the Korean Cultural Center in the Philippines and Seoul Shinmun, in partnership with the Korea Copyright Protection Agency-Manila Office, Philippine K-pop Convention Inc., and Robinsons Galleria Ortigas.

What to expect? The organizers promise interactive K-culture activities, fan booths, and dream stages—all dedicated to K-Pop enthusiasts who can “drop their moves” and win exciting merch and exclusive giveaways through K-variety show-inspired games.

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Among the participating booths is that staffed by the Korea Copyright Protection Agency’s Manila office, which will offer special games to help raise public awareness on copyright, particularly in the age of digital fan content.

At the heart of the event is the “K-Pop Cover Dance Festival in the Philippines,” where finalists will showcase their talent and stage presence in “a fierce yet fun celebration of dance,” the organizers said. The winner of the contest will represent the Philippines and compete in Korea against other top global dance groups.

As well, graduates of the 2025 K-Pop Academy, a three-month dance program organized by Korean Cultural Center, will get their moment on the big stage.

The celebration of passion, performance and pop culture takes place on June 21 at Robinsons Galleria on Edsa corner Ortigas Avenue.

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