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With Philippine tourism at a crossroads, it’s time to reset for resilience and relevance
Underground River —PHOTO BY ANDREA H. TRINIDAD
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June 3, 2025June 3, 2025Tourism

With Philippine tourism at a crossroads, it’s time to reset for resilience and relevance

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Tourist arrivals to the Philippines in the first quarter of 2025 reflect both an overall increase in volume and an alarming dip in key source markets. According to the Department of Tourism (DOT), arrivals from South Korea and China fell by 13.9% and a dramatic 33.7%, respectively, compared to the numbers in the first quarter...

DOT
The Department of Tourism's new campaign slogan —DOT PHOTO
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July 5, 2023September 4, 2023Opinion, Tourism

What’s the full story behind the ‘Love’ tourism rebrand?

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Exactly who are behind the scandal that threw the monkey wrench into the “Love the Philippines” rebranding campaign of the Department of Tourism? The people need to know. The nagging question requires an answer so the guilty can be made accountable and the red-faced DOT led by Secretary Christina Garcia Frasco can begin to pick...