Give2Gift program targets the elderly as beneficiary

Give2Gift program targets the elderly as beneficiary
For this year’s Give2Gift initiative, SmarTrade and ATFX Cares extended help to San Lorenzo Ruiz Home for the Elderly in Pasay City. —CONTRIBUTED PHOTO

What’s Christmas without giving to those in need?

For its annual Give2Gift employee-led program that supports vulnerable communities, SmarTrade, in partnership with ATFX Cares, the corporate social responsibility arm of ATFX, extended help to San Lorenzo Ruiz Home for the Elderly in Pasay City.

Food, clothing, healthcare products, toiletries, and other basic supplies contributed by SmarTrade employees were tripled by management for a bigger combined donation to this year’s beneficiary of the program.  

Beyond material aid, the initiative fostered emotional connection, with the SmarTrade team engaging in interactions to honor the residents and acknowledge their contributions to society.

Joyce Ann Mayo, president and CEO of SmarTrade, underscored the company’s dual focus as central to its mission. “We are committed not just to empowering individuals financially but also to uplifting communities, especially those who need it most. This is our way of showing gratitude and giving back,” she said. 

Launched in 2022 to coincide with SmarTrade’s 5th year in the service of providing free learning sessions on various financial topics, Give2Gift has become an integral part of the company’s anniversary celebration as a way of extending the blessings received to beneficiary organizations.  

SmarTrade engages in corporate social responsibility programs that address diverse needs with the goal of fostering inclusivity and community development. 

“Through our partnership with ATFX Cares, we are not only advancing financial literacy but also embracing the spirit of giving that defines our Give2Gift initiative. Together, we are committed to making a meaningful difference,” Mayo said.

She said that as SmarTrade celebrates another year of milestones, it remains steadfast in its mission to empower Filipinos financially and socially. 

To learn more about SmarTrade’s services and initiatives in nation-building, visit www.smartradeph.com.

Read more: SmarTrade, ATFX strengthen partnership to drive Filipinos’ financial empowerment

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