Korean entertainment companies are well aware of fans’ parasocial relationships with K-Pop idols, and take advantage of fans’ obsessive splurging tendencies by offering a slew of merchandise marked with their idols’ images. To book collectors, the woodsy smell of a new volume can be an emotional experience. To K-Pop fans and merchandise collectors, unsealing the plastic wrap of a newly...
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A fan’s photocard collection of the eight-member group Stray Kids
K-Pop fans and the seduction of merchandising
Korean entertainment companies are well aware of fans’ parasocial relationships with K-Pop idols, and take advantage of fans’ obsessive splurging...

KCC director Kim Myeongjin and P-Pop group KAIA with the K-Pop Academy students and their guests at the recital —CONTRIBUTED PHOTOS
First K-Pop Academy in PH culminates in recital
The Korean Cultural Center in the Philippines (KCC) has concluded the first ever K-Pop Academy in the country, a groundbreaking...

The community walk was organized in less than a month. —PHOTOS BY VERONICA MARGARETTE TAPIA
BTS Army ‘Walk of Love’: Purple moving around the edges
Immediately at 7 a.m. on Sept. 8, a Sunday, you hear the music from the speakers as you walk across...

PHOTO FROM CREATIVE COMMONS
Why Filipinos are fascinated with ‘APT’
That “APT” is a global phenomenon is an understatement. Its official music video has amassed 815 million views on the...

BTS —PHOTO FROM WIKIPEDIA COMMONS
Popularity of K-pop and K-food surging worldwide, says report
K-pop and Korean cuisine are surging significantly in popularity worldwide, indicating the strong influence of Korea’s culture exports that ride...