Korean entertainment companies are well aware of fans’ parasocial relationships with K-Pop idols, and take advantage of fans’ obsessive splurging tendencies by offering a slew of merchandise marked with their idols’ images. To book collectors, the woodsy smell of a new volume can be an emotional experience. To K-Pop fans and merchandise collectors, unsealing the plastic wrap of a newly...
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K-Pop fans and the seduction of merchandising
Korean entertainment companies are well aware of fans’ parasocial relationships with K-Pop idols, and take advantage of fans’ obsessive splurging...