(Last of two parts) As early as January last year, Sen. Imee Marcos already aired 271 TV and radio ad spots worth P21 million based on published rate cards or before discounts. Every month after, President Marcos Jr.’s sister appeared on Filipino voters’ TV screens and spoke in radios across the country. She gradually increased...
Tag: advertising expenses
Candidates aired P4B worth of TV, radio ads before filing
(First of two parts) Ads worth more than P4 billion have already aired on TV and radio stations across the Philippines even before candidates filed their certificates of candidacy (CoCs) last October. Close to a hundred candidates for senator, party-list and district representatives, other local positions, as well as political parties, had TV spots worth...
NGCP told to ‘practice discipline’ to protect consumers
(Second of two parts) In its preliminary review, the Energy Regulatory Commission (ERC) disallowed the expenses of National Grid Corporation of the Philippines (NGCP) amounting to P3.7 billion, which it said were “improperly documented or not recoverable for customers.” The biggest items disallowed were for public relations, corporate social responsibility (CSR), and advertising expenses. NGCP’s...