Tag: communication

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Looking back and forward: 4 decades of pr work

The truth is I never expected to still be running my public relations agency of 40 years and counting.   I set up my own pr company in 1983. Ninoy Aquino had just been assassinated as he disembarked from a plane at the Manila International Airport. The Philippine economy was in the doldrums, and within the...

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Comics: a cultural tonic

That the medium is the message when it comes to storytelling emphasizes that the vehicle is more important than its passengers. But how we cultivate people to become empathetic to our cause is significant to social transformation.  During the last election campaign, the urgency to reach different publics required creative ways of transmission and communication....