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Popularity of K-pop and K-food surging worldwide, says report
BTS —PHOTO FROM WIKIPEDIA COMMONS
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February 28, 2025February 28, 2025Food, K-Pop

Popularity of K-pop and K-food surging worldwide, says report

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K-pop and Korean cuisine are surging significantly in popularity worldwide, indicating the strong influence of Korea’s culture exports that ride on the Korean Wave, or “hallyu,” according to the 2024 Global Korean Wave Trend Analysis Report.  Countries in Asia accounted for the most voluminous content about the Korean Wave (50.6%), followed by those in Europe...