LA TRINIDAD, Benguet—Surprised to see lines of people on one side of the highway starting around 9 a.m. in Barangay Beckel, just at the border with Baguio City? They’re drawn by internet-personality-turned-restaurateur Etag TV and his restaurant. Etag TV is actually Mark Dave Yamoyam, a registered nurse from La Trinidad who has been vlogging about Igorot...
