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Camille Villar ramps up FB ad spending before filing candidacy for senator

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October 18, 2024October 18, 2024Politics

Camille Villar ramps up FB ad spending before filing candidacy for senator

by Carmela Fonbuena, Philippine Center for Investigative Journalism

Like her father, mother and brother before her, Las Piñas Rep. Camille Villar is entering the 2025 senatorial race with more resources than her rivals for her advertising campaign. She has billboards and posters all over the country, and has ads on TV. She is also among the top ad spenders on Meta, formerly Facebook,...

Facebook, other traditional socmed platforms wane as news sources in PH — Digital News Report 2024

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June 17, 2024June 17, 2024Media

Facebook, other traditional socmed platforms wane as news sources in PH — Digital News Report 2024

by Yvonne T. Chua

Adult Filipinos are relying less on Facebook and other legacy social media platforms for news, increasingly turning to video-centric TikTok amid changing news consumption habits. The trend mirrors the global decline in traditional social media usage for news as detailed in the Reuters Institute Digital News Report (DNR) released on June 17. This year’s report...

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